Consumer behaviour

Next to the long-time tradition of more than fourty years researching technical aspects of electric vehicles, we also offer interdisciplinary expertise for the socio-economic aspects of electric vehicles.

Forecasting market potential

We regularly conduct large-scale user surveys to assess the market potential of electric vehicles. The information gathered from the respondents provides a detailed insight into owner and user preferences concerning important car attributes, such as price, range or fuelling/recharging infrastructure. Based on these insights, discrete choice modelling techniques are applied to infer the market potential in the near future for electric vehicles and other car configurations.

The market simulation also allows estimating the impact of several government measures to stimulate the mass market adoption of electric vehicles, such as fiscal advantages for buyers.

Roll-out of infrastructure

Simultaneously with, and in support of, the maturation of the market for electric cars, it is necessary to define strategies for the roll-out of the recharging infrastructure. At MOBI, we combine GIS-analysis and location science techniques to develop optimal roll-out strategies in combination with the market potential forecast.

Policymakers, as well as private companies, have already benefitted from our expertise which continuously remains at cutting-edge level thanks to ongoing regional, national and European projects. Contact us and find out how we can help you with your green transport strategy.