picture of fuseina mahama - researcher at mobi

Fuseina Mahama

Researcher

Biography

Fuseina obtained an MSc degree in Management at VUB. She is pursuing a PhD for MOBI in the department of BUTO under the supervision of Prof. dr. Lieselot Vanhaverbeke and her research focus is on the spatial aspects of marketing. She is investigating the impact that mobility and shopping channel have on consumer behaviour and how retailers can draw insight from this to improve their location strategy.

Location

PL5.4.03
BRUSSELS HUMANITIES, SCIENCES & ENGINEERING CAMPUS
Pleinlaan 2
1050 Brussels